Focus groups are a great tool for B2B organizations looking to gather qualitative insights. But one of the biggest challenges with conducting in-person focus groups is having potential participants across the country.
With in-person events coming back, there’s now a greater opportunity to gather key insights through in-person focus groups at industry events. Having access to event attendees across the industry in one location gives us the ability to gather unique and varied perspectives.
Our client was looking to obtain stakeholder buy-in from leadership to purchase new software and digitize the network deployment and construction process at a recent industry event. They needed to collect data and insights to show that this investment would significantly impact the business’s efficiency and improve the bottom line.
Download the case study to find out how our Endeavor Business Intelligence team used in-person focus groups to gain access to industry professionals allowing our client to gather unique and varied perspectives, strengthening the data validity.
To learn more about in-person focus groups, send us a note at marketingsolutionsteam@endeavorb2b.com.
