endeavor business media logo

2024 B2B Marketing
Benchmark Report

endeavor business media logo

2024 B2B Marketing
Benchmark Report

Endeavor’s 2024 B2B Marketing Benchmark Report analyzes data and trends from B2B Marketers across key business sectors. With this report, you’ll gain valuable insights into the trends that marketers are adopting, the areas where they experienced success in the current year, the changes they intend to implement, and a preview of what lies ahead for marketers and their organizations.

Highlights from this year's report will give marketers insight into:

AI

How marketers are incorporating AI

Budget

Budget expectations for the year

Content

The impact of content marketing

Events

Growth in leads from in-person events