2024 B2B Marketing
Benchmark Report
2024 B2B Marketing
Benchmark Report
Endeavor’s 2024 B2B Marketing Benchmark Report analyzes data and trends from B2B Marketers across key business sectors. With this report, you’ll gain valuable insights into the trends that marketers are adopting, the areas where they experienced success in the current year, the changes they intend to implement, and a preview of what lies ahead for marketers and their organizations.
Highlights from this year's report will give marketers insight into:
AI
How marketers are incorporating AI
Budget
Budget expectations for the year
Content
The impact of content marketing
Events
Growth in leads from in-person events