A Marketing Solutions Resource
25 B2B Marketing Benchmark Report
Optimize your strategies with insights from the top B2B marketers.
Here’s what you need to know.
The biggest standouts in the report.
Here’s what you need to know.
The biggest standouts in the report.
Budget + Investment
Budgets are projected to rise by 1-15% this year. The data shows that marketing teams will strategically invest increased budgets across branding, lead generation, video marketing, and content development to enhance audience engagement and drive business growth.
AI Utilization
50% of marketers utilize AI tools to streamline content creation. While AI offers powerful content generation capabilities, successful marketing strategies still require the nuanced touch of human creativity and strategic insight to craft truly impactful and authentic content.
Lead Generation
In the coming year, smart marketers are focusing on high-quality lead acquisition instead of mass lead generation, emphasizing precise targeting. In-person events and webinars are proving to be the most effective tactics for engaging potential high-value prospects.
Here’s what’s in it for you
How to Use This Report to Your Advantage
Validate Your Strategies: compare your tactics against top-performing marketing teams and identify gaps and opportunities for improvement.
Optimize Budget Allocation: see where industry leaders are investing their marketing dollars and make data-driven decisions that maximize ROI.
Stay Ahead of Trends: uncover emerging trends and anticipate market shifts before your competitors.