[Case Study] Using Micro-proximity at Large Industry Events and Tradeshows to Increase Exposure

In-person events are among the most significant ways marketers drive brand awareness and lead generation. Now that in-person events are back in full swing, marketers will have to revamp their event marketing, including marketing to event attendees before, during, and after the event. 

One of the ways marketers are amplifying their event marketing is through micro-proximity. With this location targeting tool, marketers can reach attendees before the event, drive booth traffic during the event, and engage with them afterward. All of which helps to keep your brand at the forefront of your target audience and drive leads. 

Click the image below to read how one company increased exposure at a trade show with micro-proximity. 

Things to keep in mind when considering micro-proximity:​

• Micro-proximity is only offered for events in North America.
• Consider incorporating your event booth number within your banner ad creative
• Consider continuing to communicate with the audience after the event to maintain brand awareness. 
• Use different content to market your company’s attendance at and after the event. 
• Use a solid call to action (CTA) like a special offer for event attendees.

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