[Podcast] What is Social Intelligence Data and How Can B2B Marketers Use It? 

For B2B marketers, understanding your audience is key to staying ahead of the competition. Our latest podcast episode, What is Social Intelligence Data and How Can B2B Marketers Use It, explores the transformative potential of social intelligence, a cutting-edge approach redefining how businesses engage with customers and inform their marketing strategies. From seasoned professionals to newcomers in the field, this episode offers valuable insights and practical advice on leveraging social intelligence to drive your marketing efforts forward.

What to Expect in the Podcast

During the podcast, our experts, Paul Mattioli, Executive Vice President of Endeavor Business Intelligence, and George Assimakopoulos, our social intelligence specialist, explore how social intelligence goes beyond traditional social listening tools to deliver meaningful insights. Here’s a sneak peek of what you’ll learn.

The Evolution of Tools: Discover how AI-powered tools transform how marketers analyze video and audio content, which now dominates online platforms. As one guest explains, “The majority of content being created today is not written online; it’s video and audio content. These tools are evolving fast to analyze conversations within this content.”

Why Social Intelligence is More Than Tools: While tools gather and organize data, human analysts interpret this data to uncover behavioral trends and actionable insights. As highlighted in the discussion, “The data is not going to inform you—the insights are.”

Why This is Important to B2B Marketers

Marketers often struggle to bridge the gap between raw data and actionable strategies. This episode tackles critical challenges like leveraging multiple tools for comprehensive social conversation coverage, analyzing conversational data effectively, and partnering with experienced analysts to uncover hidden trends that improve decision-making. By tuning in, you’ll gain:

• A precise understanding of social intelligence and its role in enhancing customer engagement.
• Practical tips for integrating advanced tools into your marketing strategy.
• The importance of analyzing conversational data
• Why partnering with experienced analysts can uncover hidden trends and improve decision-making.

Listen Now

Grab your headphones and tune in to learn how social intelligence can empower your brand to connect more deeply with your audience, adapt to shifting trends, and outperform competitors.

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