Using AI Technology to Create Personalized Marketing 

AI Technology is a big topic these days, and rightfully so. It is seemingly new and groundbreaking, and we are all trying to figure out AI’s impact on our world. AI has the potential to be an effective tool that can assist with your marketing efforts – and we are seeing just that with products like Personif.ai. This marketing tool has shown tremendous success in using AI technology to develop personalized marketing campaigns.  

Using Personif.AI for Successful Personalized Marketing Campaigns 

Personif.ai combines robust first-party data from our markets and proprietary AI technology for a successful combination. A successful Personif.ai campaign begins with our concierge service. All that is needed to start a campaign is a URL. AI does the rest, reading your content, identifying your target audience, and reaching your target audience by serving them timely recommendations based on behavior insights and consumption behaviors.  

Once your content is compiled and your target audience is selected, AI technology surfaces your solutions across all our related editorial content. This is based on behavior and consumption insights to ensure precise targeting. As the program evolves, your solutions will automatically be scaled to reach new audiences, and your top-performing content with be displayed. As the program progresses and more data and insights are gathered, the campaign becomes highly efficient at creating a personalized and targeted marketing campaign.  

Personif.ai takes personalized marketing one step further. After the end user engages with solutions like yours, they will be presented with automatic emails – like what you would expect from Amazon. A “We noticed you were interested in ____, we think you might like____” email will be sent highlighting your solutions that match up with the solutions they were browsing.  

AI Technology and Personif.ai  

While there are many ways that Personif.ai uses AI, much of it is proprietary information. Here are the AI details we can dish on. 

Optimization 

The proprietary AI technology Personif.ai uses creates optimization at its highest level. It enables real-time campaign refinement by automatically displaying your top-performing personalized solutions. 

Generative Re-Writes 

Stressing over the perfect engaging title or description of your solution is a thing of the past. Personif.ai technology will assist with title and description rewrites for specific audience personas – ensuring you are engaging and communicating with your target audience in the right way.  

Identification 

AI technology dives deep into behavioral data to find look-a-like audiences for your campaign. This allows you to surface your campaign across our network of sites to deliver maximum exposure of your assets to a variety of audiences and industries. 

Being agile and making quick decisions in an ever-changing marketing world is critical to success. Through AI, we can quickly collect and analyze data and make the best decision possible for our customers. Only improving the customer experience and success of personalized marketing programs. While the jury might still be out on AI as a collective, The Personif.ai product sure has earned its stamp of approval.