What You Need to Know About the Switch from UA to GA4

On July 1, Google replaced Universal Analytics (UA) with Google Analytics 4 (GA4). But what does that mean for the way you track user behavior and measure your content performance and marketing efforts? Erin Hallstrom, associate director of SEO strategy at Endeavor Business Media, explains why Google Analytics is changing, what changes to expect in the move from UA to GA4, and which metrics to watch in GA4. Watch this video and download this simple GA4 Tutorial to ensure you’re ready to navigate GA4 so you can better understand your audience’s behavior and provide them with content that gets results.

In this video, Erin Hallstrom takes a deep dive into the transition from UA to GA4.

If you’re looking for a quick reference guide to refer back to, check out our GA4 Guide. It will help you navigate the transition seamlessly.

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