[Webinar] Learn How to Use AI and Data for Marketing Success   

AI and data have taken the world by storm. You cannot scroll through a social feed or read through publications without encountering one. If not, both. At this point, everyone has some base understanding of what Artificial Intelligence is and the concept of data. But how does that apply to B2B Marketing? 

In a recent webinar, we tackled this subject and took a deep dive into the fascinating world of AI and data driven marketing. Most importantly, this webinar helped marketers understand how they can leverage the full potential of AI and data to streamline marketing efforts and upgrade their strategies.  

What Marketers Learned  

• How we are leveraging AI to maximize marketing efforts   
• How data driven marketing and AI can help you reach goals faster    
• How to effectively utilize AI and data for strategic decision making 
• How marketers are using Personif.ai to reach their target audience   

About the Speakers

Let’s get to know our in-house experts who presented this webinar.

Ryan Malec 

Vice President of Digital Innovation  

Being one step ahead, scouting trends, testing theories, understanding audience behaviors, and data insights are key to successful digital marketing innovation, and Ryan masters them all. With a keen focus on marketing automation powered by first-party data, Ryan creates next-generation marketing solutions that deliver results.

Lindsey Griffith  

Director of Client Marketing & Data   

Lindsey has devoted her career to the innovative fusion of customer-centric solutions and data-driven marketing. Her expertise lies in leveraging the power of machine learning, personalization, and human behavior to provide consistent performance and results for clients.  

Abby White

Director of Custom Content

With more than 20 years of experience as a content strategist, journalist, editor and communications manager, Abby helps customers develop content that resonates with users. Along with Endeavor Business Media’s Marketing Solutions team, Abby works in close collaboration with customers and subject matter experts to create high-quality sponsored content that aligns with marketing initiatives and engages our audiences.

Ready to dive in?

Once you’ve watched the webinar, check out our most recent post about AI. This article shares the AI technology we use to create personalized marketing campaigns. Click here to read the article.