Marketing tactics, strategies, and best practices are constantly evolving. This year was packed with changes, updates, and new technology. We saw the rise of AI, short video taking its place as content king, and we can’t forget the way Barbie impacted the marketing world.
So, we want to hear from you on our Benchmark Survey and learn what you experienced as a B2B Marketer this year. Did you welcome AI with open arms and incorporate it into your marketing? Or did you increase your video budget this year? Whatever your year looked like, we want to know how you adapted to the changes and evolving trends, where you saw wins, and what the upcoming year looks like for you as a marketer.
Every year, we create a B2B Benchmark Report – highlighting industry data from the previous year and projections for the upcoming year. To complete that report, we conduct market research with B2B marketers across the globe- that’s where you come in. By sharing your experience this year and completing this survey, you’ll contribute to a report that marketers across the globe will use to inform and guide their marketing strategy for the upcoming year. Bonus: Anyone who completes the survey will be entered into a drawing to win a $50 gift card.
Think you’re a good fit for this Benchmark Report?
Curious about what last year’s report looked like? Click here to see the previous year’s report.
