Content marketing is more critical than it ever has been. It is Google’s number one ranking factor. That means the content you produce and share across your website and social channels is critical to your success.
But, as you know, we live in a world full of content, so what makes your content break through the noise and stand out? Google’s algorithm seeks unique, fresh, and resourceful content for the end reader. The more valuable your content is, the higher your content will rank on Google.
What does resourceful mean?
That means you’re creating content that engages, entertains, or educates your audience. Your digital content must create value for your target audience. It must give the end user a reason to stop and become engaged with your content. For example, if you have a unique or funny story, tell it. If you have a great solution to people’s problems, share exciting photos of this solution. If you are an expert in your field, educate your audience with tips.
What makes content unique and fresh?
This type of content looks different and feels different from everything you see online. It doesn’t mean you have to reinvent the content wheel, but you have to share your unique perspective. What makes your business stand out from others? What is your unique story? How are you solving people’s problems differently?
The Marketing Solutions Content Model
We utilize our subject matter experts to create content that highlights your unique perspective, entertains, educates, and informs. Our designers know how to design content that engages and piques the interest of your ideal client. And our unique data helps us understand where to reach your perfect client. Creating a winning combination that drives engagement and builds your sales funnel.
Still not sure where to start? Send us a note here.
