[Webinar] B2B Trends for the Year and Beyond

Ever-changing business environments require B2B marketing professionals to balance their dependence on proven solutions for keeping audiences engaged while finding new, innovative ways to generate awareness, build brand affinity, and drive lead generation. 

In this webinar, you’ll hear how marketers approach their B2B marketing planning and changing budgets, what strategies they rely on, and what marketing solutions they are turning to achieve their goals. 

When the business climate evolves, so will marketing strategies and solutions. So, you’ll also hear how savvy marketers have learned how to leverage research throughout the buyer’s journey. Additionally, we’ll talk about events and techniques for maximizing event marketing budgets.  

As a media company with over 120 media brands and events, Marketing Solutions knows the trends and has designed world-class playbooks. We understand that every B2B marketing campaign is unique and requires the perfect mix of targeted audience, market expertise, and tactics for delivering results.