B2B Marketers have historically relied on in person events to generate most of their leads, and according to our 2023 B2B Marketing Benchmark Survey of over 300 marketers, that still holds true. But our survey also found that Marketers receive pressure to increase event ROI, generate higher quality leads, and accelerate purchase decisions at in person events.
Not only are Marketers facing the pressure to generate more leads and increase sales at in person events, but they have also realized that attendees have more choices regarding how they will spend their time at events. To contend for leads and stand out from the crowd, event presence has to be elevated, engaging, and have multi-touch points.
To bridge these gaps, savvy Marketers are getting creative, evolving, and extending their event experiences to increase event ROI and deliver high-quality leads to their organizations. But how?
In this webinar, Abbie Caracostas, Event Director for the Energy Group, and Kelly Johnson, Director of Sales Enablement, will share the strategies Marketers use to extend event experiences, engage audiences, increase event ROI, and achieve lead generation goals. You’ll learn everything from pre-show content marketing, using data to drive traffic during the event, and converting leads after the show. You’ll also gain insight into the current state of in person events and current trends.
You won’t want to miss out on this webinar!
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