Our Proven Event Marketing Strategies

Jan 2, 2024

Unlock the full potential of your next event with proven event marketing strategies pre-, during, and post-event.

Now that event attendance has returned to pre-COVID numbers, marketers are refocusing their efforts on events. In our most recent B2B Marketing Benchmark Report, over 80% of respondents plan on leveraging in-person events for marketing at the same frequency or more in the upcoming year. Marketers understand the value of events, but how can they leverage event attendance to improve brand awareness, lead generation, and increase revenue?

To leverage event attendance, we encourage our marketers to map out the event experience from beginning to end. That means promoting that they’ll be attending the upcoming event. Considering how to reach event attendees and how to stand out from competitors at events. And how to continue building on the relationship with leads after the event.

In our most recent resource, we are highlighting how marketers can do just that. It’s packed with pre-, during, and post-event marketing tactics that have worked repeatedly for our clients. Get your copy below!