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2024 B2B Marketing Benchmark Report

Gain valuable insight into the trends that marketers are adopting, the areas where they experienced success last year, and a preview of what lies ahead for marketers and their organizations this year.

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It’s no secret that research can help you gain valuable insight into your audience and the...

[New Resource] Using Generative AI to Amplify Your Marketing Content

AI is here to stay, impacting our everyday life in many ways. In the marketing world, AI has the...

Why First-Party Data is Essential to Marketing Success

What is First-Party Data? First-party data is unique information a business collects...

B2B Benchmark Survey: We Want to Hear From You

Marketing tactics, strategies, and best practices are constantly evolving. This year was packed...

[Webinar] Learn How to Use AI and Data for Marketing Success

AI and data have taken the world by storm. You cannot scroll through a social feed or read through...

What You Need to Know About the Switch from UA to GA4

On July 1, Google replaced Universal Analytics (UA) with Google Analytics 4 (GA4). But what does...

[Podcast]3 Reasons to Add Podcasts to Your Marketing Strategy

The one thing that always remains the same in marketing is change. Content marketing is constantly...

Short-Form Content: Sometimes Less is More

Marketing professionals have no shortage of options for getting their message to the desired...

Using AI Technology to Create Personalized Marketing

AI Technology is a big topic these days, and rightfully so. It is seemingly new and...

Content Marketing: Your Competitors are Doing it, and So Should You

The results of Endeavor Business Media’s 2023 Marketing Benchmark Survey are in: 61% of...

[Webinar] Increasing Event ROI by Optimizing Event Experiences

B2B Marketers have historically relied on in person events to generate most of their leads, and...

Webcam and Video Best Practices

Being on camera has become integral to how we all do business. Whether you're creating online...

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[New Resource] Personalization Guide: How to master marketing personalization

2024 B2B Marketing Benchmark Report

Unlock Market Insights

[New Resource] Using Generative AI to Amplify Your Marketing Content

Why First-Party Data is Essential to Marketing Success

B2B Benchmark Survey: We Want to Hear From You

[Webinar] Learn How to Use AI and Data for Marketing Success

What You Need to Know About the Switch from UA to GA4

[Podcast]3 Reasons to Add Podcasts to Your Marketing Strategy

Short-Form Content: Sometimes Less is More

Using AI Technology to Create Personalized Marketing

Content Marketing: Your Competitors are Doing it, and So Should You

[Webinar] Increasing Event ROI by Optimizing Event Experiences

Webcam and Video Best Practices